Who we are and what we do
Widely respected as an authority in the field, Cruelty Free International is the leading organisation working to end animal testing worldwide. We challenge and inspire others, working with politicians, businesses, and regulators to drive progress for animals. Creating lasting change, we champion better science and shine a light on the reality of life for animals in laboratories. We raise awareness and respond to global consumer demand by supporting companies worldwide with their cruelty-free journey.
- ABOUT US is a good place to start to learn more about our work and impact.
- CAMPAIGNS for an overview of our current priorities and how weâre creating a world free from animal testing.
- FOR BRANDS is where we share information about the Cruelty Free International Approval Programme.
For the media
Spokespeople
Our team is available for interviews, expert comment, and background briefings. As a trusted source of information on all aspects of animal testing, we have provided expert comment and interviews for leading news outlets across the world.
As the acknowledged specialists in our field, we are available to advise and comment on the full range of issues relating to animal testing worldwide including:
- Non-animal testing methods
- Animal protection and welfare
- Regulatory, medicine and chemical testing
- Toxicology
- Animal ethics
- Law relating to animal use in research and testing
- Sustainable business & cruelty-free living
Guidance on the use of animals in the media
We advise media producers and advertisers on how to treat animals on set and in the studio â please get in touch to request a copy of our Animal Handling Guidelines.
Contacts for media enquiries only
During office hours
(Monday to Friday 9am to 7pm UK)
Email: media@crueltyfreeinternational.org
Phone: +44 (0) 7458126966
Out of hours
Please contact us via email, text or WhatsApp. We will reply as soon as possible, but please confirm your deadlines.
Please note that our brand logos and images may only be used with prior written consent. Contact media@crueltyfreeinternational.org
For students and researchers
Please check out the Resource Centre to learn more about our work.
If you have a question that isnât answered on our website, weâd be happy to help. Please contact us at supportercare@crueltyfreeinternational.org
Support Us
Cruelty Free International is a not-for-profit organisation. Please consider donating to help us end animal testing worldwide.




