The global approval programme for cruelty-free brands

When a brand is awarded Cruelty Free International approval, it’s more than a business decision – it’s a commitment to compassion, integrity, and meaningful global change. Together with our approved brands, we’re proving that a world without animal testing for consumer products isn’t just possible in the future – it’s happening today.

The Cruelty Free International Approval Programme with its distinctive logo isn’t just a label – it’s a global commitment to raising the bar beyond legal requirements.

One product.
One purchase.
Lasting change.

We’re dedicated to ending animal testing for cosmetics and household products worldwide. With support from our approved brands, we’re moving closer to a future where animal testing for all consumer products is consigned to history – one product, one purchase at a time.

Ready to learn more about Cruelty Free International approval? Your cruelty-free journey starts here.

Request an application pack

You’re in safe hands

Our Sustainable Business Programmes team will guide you through every step of the process. Our criteria are rigorous yet achievable – designed to deliver lasting change for animals and greater cruelty-free choice for consumers worldwide.

Working with our team of experts in ingredient manufacturing, supply chain management, sustainable policy development, and independent auditing, we will help you:

Create and implement a fixed cut-off date policy
Forensically examine your entire supply chain, right down to ingredient manufacturer level
Establish a robust supplier monitoring system
Schedule independent audits to ensure continuous compliance
Celebrate your achievement through joint marketing and PR activations

Ready to join our global growing family of global cruelty-free brands who are saying no to animal testing?

Get in touch today with our Sustainable Business Programmes team today by emailing licensing@crueltyfreeinternational.org or request an application pack.

Request an application pack

A closer look at our global approval programme

Global in scope, the Cruelty Free International Approval Programme with its distinctive logo requires cruelty-free standards over and above laws relating to animal testing.

To be approved a brand must adhere to a fixed cut-off date policy and proactively monitor its suppliers to ensure that its approved products continue to adhere to our strict criteria. Its supplier monitoring system must also be independently audited.

Our global approval programme currently covers products in the following categories:

Cosmetics and personal care
Household and cleaning
Animal care

Brands can apply for approval for their own-brand products in all or any of these product categories. Check out our Approval Programme briefing note in the Resource Centre for more information about how our standards go over and above laws relating to animal testing.

Learn More. Resource Centre

Trusted by brands and consumers worldwide

Hundreds of start-ups and multinational brands around the world have already earned our approval. These changemakers are helping us to transform industries, inform legislation, create regulatory change, and inspire millions to choose cruelty free.

For consumers, Cruelty Free International approval is the assurance they trust to mean that a product meets the most rigorous, independently verified cruelty-free standards. Together, with compassionate brands and cruelty-free shoppers, we’re creating more cruelty-free choice every day, everywhere, for everyone.

Approved Brands