The Cruelty Free International Approval Programme with our distinctive logo is the most trusted cruelty-free assurance programme worldwide. Hundreds of start-ups and leading multinational brands have already joined our growing family of cruelty-free approved brands – with more joining every day!
Brands who want to make a genuine lasting change for animals choose Cruelty Free International approval. For cruelty-free consumers, this means every approved product meets strict standards that go beyond laws relating to animal testing, backed by independent audits and supply chain checks, so you can shop with peace of mind. From cosmetics and household essentials to pet care, look for Cruelty Free International when you shop, and join the movement for a cruelty-free world.
LATEST NEWS!
Same robust, global approval programme, new logo! Check out our latest news to learn more.
Let’s make the world cruelty free together
If your favourite brand is not yet approved by Cruelty Free International, why not ask them to join us!
Check out the Resource Centre to learn how the Cruelty Free International Approval Programme is making a difference for animals.
Region
Africa & The Middle East, Asia, Europe
17 believes in unbelievable beauty, elevated quality and accessible prices. We have developed an extensive range of affordable make-up essentials (and beyond!) for everyone, formulated with vegan i...
Region
Europe
For over 30 years we have stood against animal testing and as a founding CICAW member we are passionate and proud that all our products are approved by Cruelty Free International. Starting with the...
Region
Europe
Abundant Natural Health is dedicated to providing natural pain relief options with our highly concentrated Magnesium Ranges. Australia's first stingless formulation. Trusted by families and suitab...
Region
Australia & New Zealand, USA & Canada
Must-have beauty buys for less. A product offering driven by demand and social trends. Powered by highly coveted ingredients and aesthetic packaging, tapping into the key audiences that are driving...
Region
Europe
Established in Australia in 2010, Addition Studio is a conscious company that envisions a life where refined design, a healthy lifestyle and a clear mind come together seamlessly. Addition Studio s...
Region
Australia & New Zealand, USA & Canada
Aesop was established in 1987 and has offices and stores across the world. Aesop's objective has always been to formulate skin, hair and body care products of the finest quality; investigating wide...
After opening our first store in Birmingham in 1990, Aldi UK has grown to become one of Britain's largest grocers. All Aldi UK own brand cosmetics, personal care and household products are approved...
Region
Europe
Region
Europe
Alta Marea is a prestige suncare brand crafting high-performance products rooted in Italian heritage and cosmetic innovation. Suncare is beauty’s most powerful tool for longevity, and we are redefi...
Region
Europe
Changing the world might seem like a big ask, but it's the little things that make it happen. Buying from Suma makes a small but important change for good; promoting cruelty-free, vegetarian, organ...
Region
Europe
Peruvian haircare brand designed for local beauty, combining natural-origin ingredients with rich sensorial experiences, made for and tested on Peruvian women.
Region
South & Central America
The Anara Skincare range has been created using the highest quality plant-based ingredients from around the world. Each product helps with the well-ageing process, resulting in happy, healthy, and ...
Region
Europe
Region
Australia & New Zealand
Established in 1988, Aqua Natural was founded by Hafiz and Rosie Khandwala, who pioneered the introduction of strip sugar hair removal to the UK market. Their innovative formulation, made from just...
Region
Europe
Region
Europe
AREU AREU is a safe living care brand that seeks to deliver a healthy and stylish lifestyle. We consider earth and the environment maintaining a proper and honest perspective towards their issues.
Region
Asia
