Creating a cruelty-free world.

Ending animal testing everywhere and forever. We are Cruelty Free International.

The leading organisation working to end animal testing worldwide, we challenge and inspire others, working with politicians, businesses, and regulators to drive progress for animals. Creating lasting change, we champion better science and shine a light on the reality of life for animals in laboratories. We raise awareness and respond to global consumer demand by supporting companies worldwide with their cruelty-free journey.

Often placing animals in laboratories onto the agenda for the first time, we raise their voice, passionately using our campaigning and scientific expertise to change practice which impacts animals for generations to come. Our hard-hitting investigations continue to shine a light on the suffering of animals in laboratories as we challenge decision makers to act.

Working with companies, advising consumers, speaking to the media or lobbying governments we have one goal – to end animal testing. Our unique approach is based on a model of positive partnership. When citizens raise their voices, governments act. When companies go cruelty free there is more demand for non-animal tests. Every action supports the movement for change. Together we will end animal testing.

We work globally with a headquarters in London, a presence in Brussels and a staff team in the United States. Our team includes scientists and experts in animal testing, public affairs professionals, lawyers, communication specialists and a sustainable business team. We engage with hundreds of leading brands worldwide driving animal testing out of their supply chain and supporting them on their cruelty-free journey. From start-ups to multinationals, we partner with a wide range of companies who share our mission to end animal testing.

Creating a cruelty-free world. Ending animal testing everywhere and forever. We are Cruelty Free International.

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