Go cruelty free with the Leaping Bunny
We certify cruelty free cosmetics, personal care and household products
Hundreds of cosmetics, personal care and household brands are certified cruelty free under our Leaping Bunny programme.
It’s the best assurance that a company has made a genuine commitment to ending animal testing. Certified brands must meet our rigorous criteria, including ongoing independent audits, before we let them display the Leaping Bunny logo.
Search for Leaping Bunny certified brands now
Tested on animals?
There are several cruelty free logos and lists etc. out there, with some brands even making their own cruelty free claims. The Cruelty Free International Leaping Bunny certification is the global gold standard for cosmetics, personal care and household products It is the only internationally recognised certification that requires a supplier monitoring system to be implemented by the company, supply chain checking for animal testing right down to ingredient manufacturer level, adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance with all of these aspects.
Why shop cruelty free?
Did you know that 80% of the world still allows animals to be used in cruel tests for cosmetics? And almost all countries still allow animal testing for cleaning products. Countless rabbits, guinea pigs, hamsters, mice and rats suffer and die worldwide in routine animal tests for the ingredients that go into deodorant, lipstick and washing up liquid.
But it doesn’t have to be this way; animal tests are being replaced with quicker, cheaper and more reliable non-animal methods. And companies can use ingredients which are already known to be safe.
Make your world cruelty free
Making your world cruelty free is easy with the Leaping Bunny! You can:
