Today we’ve launched our biggest ever campaign – to finally end animal testing for cosmetics forever - in style.
We’ve joined forces with Joanna Lumley and Leona Lewis to call on the United Nations to adopt an international convention to end animal testing for cosmetics around the world.
A flash mob took place outside the United Nations headquarters in New York. Unsuspecting bystanders were treated to a performance featuring dancers, acrobats and jugglers in full bunny costume, while demonstrators held placards urging decision-makers to unite for cruelty free cosmetics.
And we’ve asked General Secretary of the UN Antonio Guterres to help establish one set of rules worldwide in the interests of animals, consumers and industry.
Joanna Lumley said, “If we work together we can end cruel cosmetics testing – every company, every person, for every animal. Let’s ban it now and for always.”
Whilst the EU, Israel, India and New Zealand have set an example by banning cruel cosmetics tests, current rules are patchwork with different regulations in different places. Momentum is growing as countries increasingly support effective non-animal alternatives and move towards ending cosmetics animal testing, but the outdated practice still takes place in some countries.
A global ban would end decades of animal suffering, create a level playing field for companies and prevent animal testing from moving between countries.
Cruelty Free International was the first non-profit to campaign for cruelty free cosmetics over 20 years ago; now we will finish it.
Michelle Thew, Cruelty Free International CEO said, “It’s time for clear global leadership. We’re asking the UN to take decisive action and adopt an international convention that puts in place one set of harmonised rules which end outdated, cruel animal testing for cosmetics forever.”
Leona Lewis said, “The only way to make sure no animal suffers for cosmetics is a global ban that ends cruel testing everywhere. Let’s unite for cruelty free cosmetics.”
Join the movement at www.crueltyfreeinternational.org/bunny