2nd August 2016
Terre Verdi has been awarded the Leaping Bunny
We talk to Terre Verdi founder Alessandra de Gregorio about their Leaping Bunny certification
Sicilian-inspired brand Terre Verdi has joined the Cruelty Free International Leaping Bunny certification!
Terre Verdi is committed to bringing shoppers ethically-sourced cruelty free products, lovingly crafted from organic ingredients. Upon being awarded certification, Alessandra de Gregorio, founder of Terre Verdi spoke to us about the ethical values that have shaped her products and business.
Congratulations on being awarded Leaping Bunny certification! Why is obtaining Leaping Bunny certification important to you?
The core message of Terre Verdi is "Embrace the Planet, Embrace Yourself!" We all want to have beautiful skin, but there is absolutely no need for animals to suffer for us to get our wish.
We are 100% committed to cruelty free values, and we want our customers to feel confident that we take this commitment seriously when they buy our products.
What can shoppers expect from your products?
Our entire range, with the exception of the OrangeCoffee mask, is up to 100% certified organic. All the products are vegan, and are packaged in dark violet glass to preserve the potency and efficacy of the formulas. I worked with many botanicals before coming up with the final formulations, and chose powerful ingredients for their affinity with the skin.
What has been the most rewarding part of creating Terre Verdi brand?
I am not a fan of synthetic products, the amount of preservatives and fragrances used in the cosmetic industry is worrying. My children love to cover their hands and arms in our ArganShea Multitasking Cream (their favourite product), and I am not worried about the impact our products will have on their skin. I am proud to have sought and accomplished peace of mind in the skincare products used by my family and our customers.
And, of course, it is very rewarding that some of our products have won a few awards in the last couple of years.
You have an interesting and varied background, can you tell us more about it, and how this has impacted on Terre Verdi products?
Sicily has been a huge inspiration for me, and our products provide a glimpse into Sicilian nature. I spent my childhood summers at my grandmother's farm in Sicily, often perched upon a tractor eating watermelon. I love nature, and everything that it has to offer, and I missed it during my career in the financial sector. A fast paced life has taught me to appreciate my time more, and having a family made me re-evaluate what is important. Terre Verdi’s products have been created with family in mind, even the logo is my family crest. Many of the products are multipurpose, so they can fit in a persons’ busy routine.
What is your favourite animal and why?
Owls, as I like what they symbolize: wisdom, fertility, mystery - and of course they are really cute!
Terre Verdi will be involved with Organic Beauty Week in September, can you tell us a little more about this?
I strongly believe that people should know exactly what they are getting when they are purchasing their beauty potions. Leaping Bunny certification is a sign of a brand’s commitment to certain standards. When you find the Leaping Bunny logo on a product, for example, it tells you at a glance that the product is cruelty free; similarly, the Soil Association or Cosmos logo confirms that the product is indeed organic.
Organic Beauty Week is an annual event organised by Soil Association. It aims to shine a light on the importance of certification, as currently there is no legal standard on what organic or even natural cosmetics are. Find us there and look out for the Leaping Bunny logo!
With over 600 companies now certified, Leaping Bunny is the only international guarantee against animal testing in a company’s own brand products. You can find Terre Verdi products online and on Facebook, Twitter and Instagram.