11th July 2018
Primark PS... range awarded Leaping Bunny certification
Affordable cruelty free cosmetics hit the high street
We are delighted to announce that Primark has been awarded Leaping Bunny certification for its own-brand cosmetics range PS…
The PS… beauty range includes make-up, skincare and haircare products. The Leaping Bunny logo will be displayed on all PS… products, allowing customers to shop for their favourite Primark beauty essentials safe in the knowledge that they are 100% free from animal testing.
Speaking about the accreditation, Michelle Thew, CEO of Cruelty Free International, said: “We are delighted to award the Leaping Bunny certification to the PS… cosmetic range. We want to congratulate Primark for demonstrating it’s possible to bring high quality cosmetic products to the high street without inflicting suffering on animals. The Leaping Bunny makes it easy for customers to make an informed and ethical decision about their shopping.”
The Leaping Bunny is the internationally recognised gold standard certification programme. It enables consumers to easily identify and buy products that are not tested on animals. Primark joins over 1000 companies to have obtained Leaping Bunny certification. From July 2018, the entire PS... range is officially certified, with the Leaping Bunny logo appearing on products over the coming months.