We will look after any personal information that you share with us.
We want everyone who supports us, to feel confident about how any personal information they share will be looked after or used.
You can be assured that:
- The personal information we keep will only be used in the ways that are expected of us.
- We will keep you up to date on our work, including how we are campaigning, raising awareness, and fundraising.
- We will only use your personal information to do this if you have already told us that okay.
- We’ll make it as easy as possible for you to tell us how you want us to communicate with you, and how to opt out from other communications.
- We will never give your information to other organisations for their marketing purposes.
- We will take all reasonable care to safeguard your information, through security policies and secure business processes.
1. How we collect personal information about you
We may collect personal information from you when you interact with us. There are a number of ways where this could happen, for example: if you enquire about our activities, register to receive our newsletter, make a donation to us, apply for a job or volunteering opportunity, or otherwise provide us with personal information. And, this may be when you phone us, go onto our website, through the post, or in person.
2. What information do we collect?
The information we collect might include your contact details such as name, date of birth, email address, postal address, telephone number and credit/debit card details (if you are making or donation), as well as information you provide in any correspondence between us.
We also gather general information about the use of our websites, such as which pages are visited most often, and which services, events or facilities are of most interest. We may also track which pages users visit when they click on links in Cruelty Free International emails. We may use this information to personalise the way our websites are presented when users visit them, to make improvements to ensure we provide the best service for users. Wherever possible we use aggregated or anonymous information which does not identify individual visitors.
3. How do we use personal information?
We may use your personal information to:
- Give important information and support you’ve asked for, whether this be over the phone, or through an email or post.
- Provide or administer activities relating to all our services: updating you with important administrative messages, to help us identify you when you contact us, and help us to properly maintain our records;
- We may use your information to enhance the service that our staff provide, to improve our information and communications, or to personalise the website to better suit your needs;
- Provide you with information about our plans. This may be letting you know about new services that we hope will be useful and interesting to you, and may include fundraising updates; of course, we will only do this either with your consent, where we need to fulfil a contract or service with you, or where we believe you will expect to be updated and contacted by us. You can of course ask us at any time to change how we contact you, simply contact ‘firstname.lastname@example.org’.
- Analyse the personal information we collect about you so that we can better understand our supporters, their preferences and needs and important trends. This may mean looking at all the interactions you have with us so we can aim to offer you the right information or offers at the right time; including financial interactions so we can ensure we ask you for an appropriate level of support. It may also mean using external sources of information about you, the area where you live, or people like you, so we can better inform how we talk to you about our work. We believe this enables us to offer you more appropriate offers and communications, but you can opt out of this activity at any time. To do this please email ‘email@example.com’ with the subject line ‘Please stop analysis of my data’.
- We may need to disclose your information if required to do so by law (for example, to comply with applicable laws, regulations and codes of practice or in response to a valid request from a competent authority); or, in order to enforce our conditions of sale and other agreements;
To do some of this, we may share your information with our trusted partners and suppliers, but is always carried out under our instruction, and is never for their marketing approaches. We ensure that they store the data securely and delete it when it is no longer needed.
A special note about the Sensitive Information we hold
We will not pass on your details without your express permission except in exceptional circumstances. Examples of this might include anyone reporting serious self-harm or posing a threat to others, children contacting us and sharing serious issues.
Your personal information and details of the enquiries received are stored on a secure database for no longer than is necessary for the purposes of its use. We carry out periodic deletion of data whose retention period has expired and/or when the need to continue holding such data is no longer necessary.
5. Your choices
We’d like to keep you in the loop regarding our progress as an organisation. So, to update you on what we’re doing and ask whether you’d be able to support us, where we are able to, we’d like to keep in touch with you (by post, phone, email, text and other electronic means) about our progress and how you can continue to help us in this important mission.
Please be reassured that respect lies at the heart of everything our committed staff and volunteers do: we respect any information that you share with us and you can change your mind and remove or add your consent at any time, by simply contacting us on ‘firstname.lastname@example.org’.
In cases where we may need to transfer and process your personal information outside the EEA, we will comply fully with our legal obligations as a data controller and take all steps necessary to ensure that your personal information is treated securely and in accordance with legislation.
6. Who sees your personal information?
The personal information we collect about you will be used by our staff (and volunteers) so that they can support you; also, by a few selected organisations that work with us or on our behalf to deliver our services; and possibly to legal and regulatory authorities if required to by law.
We will never sell or share your personal information with organisations so that they can contact you for any marketing activities. Nor do we sell any information about your web browsing activity.
7. Your Information Security
We take the security of your personal information very seriously.
We've implemented appropriate physical, technical and organisational measures to protect the personal information we have under our control, both on and off-line, from improper access, use, alteration, destruction and loss.
And, we only keep it as long as is reasonable and necessary, which may be to fulfil statutory obligations.
Here are some of the ways we protect your personal information:
- If you provide personal information to us online that information is encrypted for protection on transmission to us. Encryption is the process through which sensitive information is scrambled before it is transmitted so that it remains private even if it is intercepted. However, unless your internet browser supports you will not be able to take advantage of this level of security
- Offline, your personal information is kept in our databases and offices, or, where relevant, by our partner companies.
- Our website may contain links to other sites. While we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content or the privacy practices employed by other sites. Please be aware that advertisers or Web sites that have links on our site may collect personally identifiable information about you. This privacy statement does not cover the information practices of those websites or advertisers.
- Any debit or credit card details which we receive on our website are passed securely to Engaging Networks our payment processing partner, according to the Payment Card Industry Security Standards.
8. Your communication with our teams
Your communications with our teams (including by telephone or email) may be monitored and/or recorded for training, quality control and compliance purposes to ensure that we continuously improve.
9. How to update or access your personal information
You may ask us at any time to update your details, correct or remove information you think is inaccurate by:
Writing: Cruelty Free International, 16a Crane Grove, London, N7 8NN
Tel: 0207 700 4888
You also have a right to know what personal information we hold about you.
To request a copy of your personal information we hold, contact us at the above.
11. Who we are
Here at Cruelty Free International, we are committed to protecting your personal information and to reassure you that that you have control over the information we store about you and what types of information you would like to receive from us.
For further information about our privacy practices, please contact our Supporter Care Team.
0207 700 4888 Monday to Friday, 9am-5pm.