New alliance brings Leaping Bunny programme to Latin America
Today we are excited to announce a new partnership with animal protection group Te Protejo to promote the Leaping Bunny programme in Latin America.
Like us, Te Protejo is dedicated to ending animal testing, and has been raising awareness of animal protection in Latin America for eight years, including making sure consumers know how important it is to choose cruelty free products.
With this partnership we hope to work with lots more companies committed to removing animal testing from their products and supply chain and offer more choice in cruelty free cosmetics, personal care and household cleaning products in Latin America.
Michelle Thew, our CEO, said: “We are delighted to begin this partnership with Te Protejo and help consumers in Latin America make cruelty free choices. The Leaping Bunny is the best assurance that a company is doing everything it can to ensure its products are free from animal testing. We hope today’s announcement encourages more companies in Latin America to do the right thing, listen to public demand and commit to ending animal suffering.”
Camila Cortínez, General Director of Te Protejo, said: “For our organisation, being able to work together with Cruelty Free International and the Leaping Bunny programme is a key opportunity to motivate more companies to make changes for animals, while empowering consumers across the region to demand products that are free of animal suffering.”
Leaping Bunny is the most comprehensive and recognisable gold standard for cruelty free cosmetics, personal care and household cleaning products in the world. Over 1,000 companies are proud to be approved as cruelty free under the Leaping Bunny programme.