Today we celebrate one year since COVERGIRL became the largest makeup brand to be approved with the Leaping Bunny.
COVERGIRL has marked the occasion by posting a video on its social media channels featuring reactions from popular makeup bloggers responding to the amazing news that the brand is Leaping Bunny approved by Cruelty Free International.
The announcement was part of our ongoing partnership with Coty, one of the world’s leading beauty companies, which aims to help end animal testing for cosmetics globally.
Our CEO Michelle Thew said "We're delighted to celebrate the first-year anniversary of COVERGIRL as a Leaping Bunny approved brand. As the largest makeup range to meet our Leaping Bunny criteria, COVERGIRL is showing that cruelty free cosmetics can be a mainstream reality. If you happen to be in New York, drop into the new COVERGIRL Times Square store to help celebrate the anniversary."