COVERGIRL

COVERGIRL is a cosmetics category leader and innovator that celebrates authenticity, diversity and self-expression through makeup. The new ‘I am what I make up’ brand purpose and communication aims to inspire people to embrace their unique identities and unapologetically create any version of themselves. COVERGIRL holds an iconic position in the world of beauty, empowering makeup lovers to express their unique beauty for more than 60 years. COVERGIRL is part of Coty Inc., one of the world’s largest beauty companies, with a purpose to celebrate and liberate the diversity of consumers’ beauty.