Frequently asked questions by companies
Frequently asked questions by companies
Why choose Cruelty Free International Leaping Bunny Certification?
A 2015 Nielsen survey revealed that “not tested on animals” was the most important packaging claim for shoppers when purchasing beauty products. The Leaping Bunny has become the globally recognised and trusted symbol for cruelty free consumer products.
Meeting our rigorous criteria will allow your company to provide shoppers with the best assurance that your products are not animal tested. Our highly experienced team is on hand for certified companies, and able to offer support for legal, political, technical and scientific animal testing questions
Post certification companies have the opportunity to work with us to promote you as a Leaping Bunny certified brand.
Will the Leaping Bunny core criteria work with my business model?
Yes, Leaping Bunny certification can be integrated with any business model, providing ethical dimensions to your overall business strategy and clear guidance at an operations level. Leaping Bunny core criteria are practical, comprehensive and measureable.
What makes Leaping Bunny different from other cruelty free certifications?
Companies must adhere to strict Leaping Bunny criteria both in order to obtain certification, and to remain certified. Most other non-animal testing schemes use a list system, where the company simply provides a declaration stating that their products are not tested on animals. Such declarations rarely account for both the final products and the ingredients they are comprised of, and are often not verified in any way. In addition, these schemes often do not require suppliers to commit in a measurable way to no future animal testing of the ingredients that the company uses.
I am applying for another certification to demonstrate that my products are vegan/vegetarian/ organic, and they have asked me questions about animal testing. Will the same information help me to qualify for Leaping Bunny certification?
Whilst other certifications may ask animal testing questions as a secondary consideration, the same information would not automatically qualify your company for Leaping Bunny certification. As animal testing is our primary consideration, our processes and questions are more specific and comprehensive to ensure no animal testing takes place at any stage of product development in line with our criteria.
Is there a fee for certification?
As we are a non-profit organisation, there is a nominal fee for certification that is dependent on turnover, and starts at £65.00 per year for the smallest organisations. This fee does not represent a profit for us, but instead contributes a little towards our administration fees, the cost of licensing the Leaping Bunny logo, and the cost of auditing our certified companies.
How can I get the Leaping Bunny logo?
Please complete our online form to register your interest in Leaping Bunny and request an application pack.
When can I use the Leaping Bunny logo?
A company is eligible to use the Leaping Bunny logo once they have become fully certified and licensed to do so.
Is my business eligible to use the Leaping Bunny logo if I purchase my own branded products from a certified company as my ‘manufacturer’?
No, you would need to submit an application for your company in order to obtain certification status and use the logo. The Leaping Bunny is a registered trademark, and only certified companies are licensed to use the Leaping Bunny logo.
Certification is non-transferable, and whilst a company may manufacturer white label products for others, it is only their own branded products that will be certified. This is because one of the core criteria of Leaping Bunny certification is managing supply chains to ensure no animal testing occurs at any stage. An uncertified company has not agreed to independent audit, cannot demonstrate that all of their products are produced in line with our criteria regardless of the supplier and are free to change suppliers at any time.
Which products are included in cosmetics certification?
Leaping Bunny certification for cosmetics products includes but is not exclusive to skin, bath, hair, body fragrance, makeup, eye, teeth, ear, other personal body care and animal grooming products.
Which products are included in household certification?
Leaping Bunny certification for household products includes but is not exclusive to candles, home fragrance, polishes, descalers, sink unblockers, tissues, cleaning wipes, disinfectants, dish washing, laundry, floor, surface, carpet, window and oven cleaning products.
My product does not clearly fit within the definition of a cosmetic/ household product, how can I find out of it is certifiable?
Please contact us and we will help determine if your product is eligible for certification.
What counts as an own label product?
An own brand or own label product is a product manufactured specifically for that particular company and bears one of that companies trading brand/ label names. When applying for certification a company must include all of their certifiable own label products as we do not certify individual lines or specific items. Companies must also ensure that any future certifiable products also meet the Leaping Bunny criteria.
I have not yet started trading, can I apply?
Yes, our certification is open to applications both from existing companies as well as newly created businesses. Please be aware that in order to remain certified, a newly created business should begin trading within a year of obtaining certification.
I would like to know more about how my business can apply for Leaping Bunny certification, what should I do next?
Simply complete our online form to register your interest in Leaping Bunny. We will then be in contact as soon as possible to discuss your interest further. As we receive a very high volume of queries for Leaping Bunny, please do allow us some time to respond.
If you are an American or Canadian company, please register your interest with our partner organisation CCIC via their online form.