Show Your Support!

Show your support for cruelty-free companies like Paul Mitchell® that have taken an ethical stance for animals and refuse to sell in China while animal tests for cosmetics are still required.

At present, China remains the one country where animal testing for cosmetics is still required. Before new products can go on sale in the country they must be submitted for testing to the Chinese authorities, which normally involves a range of animal tests.

That is why we will only award Leaping Bunny certification to companies who have decided not to enter the Chinese market.

Leaping bunny

What We Are Doing


Cruelty Free International has set up a China task force with leading companies, the cosmetics industry and regulators to improve the situation. Our goal is to gain acceptance in China for the well-established and validated methods that are available as an alternative to cosmetics testing on animals.

We have invited companies to join this campaign whether or not they have already been awarded Leaping Bunny certification, so that we can get the broadest possible support for our objective to persuade the Chinese government to remove this barrier to ethical trade.

Both animal protection campaigners and the cosmetics industry are very concerned about the absence of alternatives to animal testing for cosmetics in China, as well as the requirement to do additional testing even for products already tested elsewhere. This puts industry in a difficult position, since many products have been long accepted around the world and companies are reluctant to see further animal testing take place when the products are already known to be safe.

China is now considering approving the first alternative test and has a five-year plan to gradually adopt other alternatives. However, the day a cosmetics company can sell in China with confidence that no animal testing is done is still some years away. That is why we will only award Leaping Bunny certification to companies who have decided not to enter the Chinese market.