Industry Supporters

Paul Mitchell^®

Cruelty Free International is thrilled to be partnering with luxury hair care brand Paul Mitchell^® this New Year.

Chief Executive and Co-Founder of Paul Mitchell^®, John Paul DeJoria said, “Since Paul Mitchell was founded in 1980, we have been cruelty-free. We do not conduct or condone animal testing on our products, we are working with the Chinese government until alternatives to animal testing methods have been accepted. I am delighted to support Cruelty Free International. Together we make a difference.”

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The Body Shop

Cruelty Free International is delighted to be partnering with The Body Shop to launch our first global pledge in their stores worldwide.

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Paul McGreevy, International Values and R&D Director, says “The Body Shop believes passionately that no animal should be harmed and we have a long commitment to this cause. Unfortunately many people believe this issue is resolved and it is not. We are very proud to support Cruelty Free International’s campaign to achieve a worldwide ban on animal testing and encourage everyone to sign their pledge in our stores today!”

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Using animals to test cosmetics is unethical and unnecessary. There are many reliable and humane alternatives which do not involve animal suffering.

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