Industry Supporters

Paul Mitchell®

Cruelty Free International is thrilled to be partnering with luxury hair care brand Paul Mitchell® this New Year.

Chief Executive and Co-Founder of Paul Mitchell®, John Paul DeJoria said, “Since Paul Mitchell was founded in 1980, we have been cruelty-free. We do not conduct or condone animal testing on our products, we are working with the Chinese government until alternatives to animal testing methods have been accepted. I am delighted to support Cruelty Free International.  Together we make a difference.”

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The Body Shop

Cruelty Free International is delighted to be partnering with The Body Shop to launch our first global pledge in their stores worldwide.

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Paul McGreevy, International Values and R&D Director, says “The Body Shop believes passionately that no animal should be harmed and we have a long commitment to this cause. Unfortunately many people believe this issue is resolved and it is not. We are very proud to support Cruelty Free International’s campaign to achieve a worldwide ban on animal testing and encourage everyone to sign their pledge in our stores today!”

  • ¡Hola España! The Cruelty Free International pledge goes into The Body Shop in Madrid
  • Collecting signatures for our pledge in Madrid
  • Collecting signatures for our pledge in Madrid
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Find out more about this exciting camapign
Humane alternatives

Humane alternatives

Using animals to test cosmetics is unethical and unnecessary. There are many reliable and humane alternatives which do not involve animal suffering.
Read more
Get involved

Get involved

Save animals from experiments – shop cruelty free, write a letter, spread the word.
Read more

®THE BODY SHOP and the POD device are registered trademarks of The Body Shop International plc and may not be reproduced without permission.