Privacy Policy

The personal data collected on this website is controlled by:

Cruelty Free International which is an organisation wholly owned by The British Union for the Abolition of Vivisection (BUAV)
16a Crane Grove
London N7 8NN
United Kingdom

We can be reached via e-mail at or by telephone:
Tel (9am - 5.30pm GMT): +44 (0) 20 7619 6995

Cruelty Free International is a limited company registered in England and Wales with a registered company number of 7842496.

Cruelty Free International (“CFI”) is committed to honouring the privacy of visitors to our website (the "Site"). This policy provides information about the way we handle personal data and how we protect it. We process data in the UK and strictly adhere to the requirements of data protection legislation.

The purpose of this policy is to explain to you what personal information we collect and how we may use it.

Other websites which may be accessed from the Site will operate their own Privacy Policies which you should consult before providing any data.

How do we collect information from visitors and what do we do with it?

We collect personal information volunteered by visitors to the Site, including but not limited to name, address, telephone number, email address, payment information (e.g. credit card number and billing address).The information we collect is used for internal review and may be used to improve the content of our Site, to customise the content and/or layout of our Site for each individual consumer and to notify consumers about updates to our Site. We indicate on our data collection forms whether the information requested is required or optional.

If you provide details by making a personal pledge to support our campaigns your details will be made available to relevant governments and stakeholders who can influence the welfare of animals.

With your consent, we also use your information to keep you up to date with our activities and to ensure that you are aware of the work you are helping to support.
If you supply us with your postal address and give us your consent you may receive periodic mailings from us with information on new activities or upcoming events. If you do not wish to receive such mailings, please let us know by calling, emailing or writing us using the contact information provided above.
If you sign up to receive our email/SMS updates we will contact you periodically with information about our activities and the causes you are helping to support. You will be given an opportunity to unsubscribe on every message and we will make every effort to ensure that your wishes are acted upon within 5 working days. If you would like to unsubscribe please email your request


By completing the petition you are agreeing to have your name and country of residence published on this website.

How do we use cookies?

We use cookies to record session information for each visitor to our Site our web server automatically recognises the customer's IP address/domain name combination. We collect IP address/domain name combinations of visitors to our web site, the email addresses of those who communicate with us via email, aggregate information on what pages consumers access or visit, user-specific information on what pages consumers access. If you want to disable cookies from this site change your browser settings or visit

To prevent unauthorised access, maintain data accuracy and ensure the correct use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online.

With whom do we share information?

The information you provide will be processed by CFI, its affiliated organisations (including BUAV) and like-minded groups. It will also be processed by data processors appointed by us and bound by contract to protect the security of your data. Our main processor is Valldata Services, Mailing House, Halifax Road, Bowerhill, Melksham SN12 6UB.

If you provide your consent we may also share your information with organisations which support our cause.

Additionally, if you allow us to, we will share your information with third parties who may contact you about their products and services. This provides us with additional funds to promote our campaigns but you can opt-out of receiving this information at any time.

How long will the information be retained?

We will retain the information and the consents which you provide until you request that we stop contacting you or until the contact information is no longer valid.

Children Under 14

We do not intentionally collect any information on children under 14 years of age. We will delete any details of such users where a parent or guardian notifies us that these details have been obtained.

Export of personal data

As our work is global, we may transfer your information securely to countries within or beyond the European Economic Area. We will always ensure that adequate protection is given to the information which we export.

Your rights

You may request access to the personal information we hold about you by sending request by email to or by letter to The Privacy Officer, 16a Crane Grove, London N7 8NN, United Kingdom. We reserve the right to charge £10 to provide this information.
You may request rectification of inaccurate data or ask us to cease processing your personal data by sending a request to the same address.

Data Security

We use security measures to protect against the loss, misuse, and alteration of data used by our system. We will never share, sell, or rent individual personal information with anyone without your advance permission or unless ordered by a court of law. Information submitted to us is only available to employees managing this information for purposes of contacting you or sending you emails based on your request for information.

More information

If you would like to know more about how we handle your personal information please contact us at