The global pledge is now closed. Thank you for your support.


Thank you so much to everyone who added their voice to the call on Governments and regulators around the world to make cosmetics cruelty-free.

Our pledge rolled out in The Body Shop® stores in over 65 countries across the world in 2012 and 2013, making it the largest and most ambitious campaign seeking a global ban on cosmetics testing on animals.

The Problem

After more than 20 years of campaigning by our founding organisation, the BUAV, and The Body Shop®, the European Union finally banned animal tested cosmetics in March 2013! But the fight still goes on. Over 80% of the world still allows animal testing for cosmetics products and ingredients.

But thanks to the EU ban and Cruelty Free International’s ground-breaking global campaign, we are now starting to see positive moves in Asia and other parts of the world as Governments follow the EU’s ground-breaking leadership.

You are the solution

Across the world compassionate consumers like you have signed our pledge and we are confident that it will achieve great things…

Click here for the latest news and updates on the impact your pledge has made as we present the pledges to governments and regulators.

Get Involved

But we still have lots of work to do to achieve a global ban on animal testing for cosmetics. Please continue to support our work - we can’t do it without you:

1. Give Freedom

2. Share Freedom

3. Buy Freedom

Humane alternatives

Humane alternatives

Using animals to test cosmetics is unethical and unnecessary. There are many reliable and humane alternatives which do not involve animal suffering.
Read more
Get Involved

Get Involved

Save animals from experiments – shop cruelty free, write a letter, spread the word.
Read more
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