Shop Cruelty Free

Many of the products on our supermarket shelves, from lipsticks and deodorants to floor cleaners and washing liquids, have either been tested on animals or contain ingredients that have.

Products bearing Cruelty Free International’s Leaping Bunny mark are certified ‘cruelty free’ under the internationally-recognised Humane Cosmetics and Household Products Standards.

By only buying brands certified by the Leaping Bunny you are helping to save animals from a life of suffering in a laboratory - and sending out a strong message that consumers do not want cruel cosmetics or household products.

Certified companies have all met our rigorous criteria, including a comprehensive independent audit, ensuring that no animal testing is conducted or commissioned for finished products and ingredients throughout the supply chain after a fixed cut-off date.

While some products carry labels claiming that their brand is ‘not tested on animals’ or is ‘against animal testing’, these are often confusing and do not guarantee that the product is actually free from animal testing.

A number of retailers and groups promote their own ‘cruelty-free’ schemes. However, the companies approved by them can have done no more than issue a convincing — sometimes misleading — policy statement on animal testing.

Only the Leaping Bunny can provide peace of mind.

The Leaping Bunny and the EU ban

After the EU ban on animal testing for cosmetics products and ingredients comes into force on 11th March 2013, the Leaping Bunny continues to be the only way European consumers can be sure they are buying truly ‘cruelty-free’ beauty products.

When the ban takes effect, companies will not be able to animal test new cosmetic products and ingredients on sale in the EU. However, companies can still carry on animal testing cosmetics outside the EU where these cosmetics are also sold outside the EU.

The Leaping Bunny is a global standard and applies to all of the operations and sales of companies, not just those for the EU. We only certify companies that have a policy not to test their products on animals for any market.

In addition Leaping Bunny certification is only awarded to companies who have decided not to enter the Chinese market where animal testing for imported cosmetics is required.

Until Cruelty Free International achieves a global ban, we urge consumers to continue to shop with the bunny.

Find our full list of almost 500 certified companies at www.gocrueltyfree.org.

Almost 500 brands have joined the global certification programme - find out which on our sister website www.gocrueltyfree.org