It’s a shocking fact that 80% of the world – including the USA – still allows animal testing for cosmetics and personal care products and ingredients.

In March 2013 the European Union, including bastions of beauty France and Italy, banned the sale of animal tested cosmetics, proving great beauty products can be cruelty-free.

With some other countries now considering legislation, it’s time for compassionate Americans to make a stand.
Take 5 minutes for animals.

Peter Dinklage "I am so pleased to support Cruelty Free International and be part of the global campaign to end cosmetics tests on animals. It is unacceptable that animals continue to suffer around the world, including the United States of America, for the sake of beauty. I appeal to the USA to follow the European Union’s lead and end animal testing for cosmetics."

Ricky Grevis, Ambassador "We urgently need a worldwide ban on this cruel and unnecessary suffering."

Norman Reedus, Supporter "Join me in supporting the Cruelty Free International call to Congress and the FDA to bring an end to animal testing for cosmetics in the U.S."

Paul Mitchell John Paul DeJoria, Chief Executive and Co-Founder of Paul Mitchell® “I am delighted to support Cruelty Free International. Together we make a difference."

The Body Shop Cruelty Free International has created this aid to help you effectively communicate with your elected official in under 5 minutes using 5 simple steps.

Whats Problem

Animals, including rabbits, guinea pigs, mice and rats, suffer and die for cosmetics 'safety' testing worldwide, including in the USA.
Learn more about these cruel tests.

It’s impossible to know the exact number of animals involved as companies don’t publicize this ugly side of the beauty business. But, we estimate that thousands of animals are used in cruel tests for beauty and personal care products, from soap, deodorant and toothpaste to fragrance, make-up and moisturizer, every year.

Recent opinion polls have shown the majority of Americans believe this is wrong and are anti animal testing for cosmetics

What’s the alternative?
There are safer, cheaper and more effective alternatives to animal tests that can be used instead, utilizing in vitro (test tube) tests, state of the art computer modelling programs, and human skin donated from cosmetic surgery. Learn more about these alternatives.

Hundreds of cosmetics and personal care products made in America and around the world are already certified cruelty-free under the Leaping Bunny program. They use alternative methods to test the safety of their products, or combinations of ingredients already known to be safe.

Go Cruelty Free

Certified companies like Paul Mitchell®, Burt’s Bees, The Body Shop, Jason and Badger have been making and selling fantastic products for years, proving real beauty is surely cruelty-free. Find Leaping Bunny certified cosmetics.

View our Campaign

  • The Cruelty Free International team in Sacramento!
  • The Cruelty Free International team in Boston!
  • Thanks to everyone in the U.S. who has signed our pledge to end animal testing for cosmetics

Watch how we achieved the ban in Europe

Join the Campaign

Sign the global pledge

Sign the global pledge
We’ve joined forces with The Body Shop to call for a global ban on animal testing for cosmetics. Sign online or in store from April 15th to June 16th

Sign the global pledge

Join the movement
Like us on Facebook, follow us on Twitter and get email updates.

Sign the global pledge

Shop with the Leaping Bunny
Support cruelty-free beauty and buy Leaping Bunny certified products. Find certified companies at

Cruelty Free International is calling on both Congress and the Food and Drug Administration (FDA) to bring an end to animal testing for cosmetics in the U.S.:

1) Congress must strengthen and modernize cosmetics regulations in a way that ultimately eliminates the testing of cosmetics on animals.

2) The FDA should provide official guidance for the cosmetics industry encouraging the use of non-animal tests and, where it has the authority to do so, requiring that only these be used.

It’s time for the U.S. to update its policies on cosmetics safety and testing regulations to match international progress and consumer expectations for safe and cruelty-free cosmetics.

With your help – and the will of the American public - we can convince the FDA and Congress to end cruel and unnecessary animal testing for cosmetics.

Join the Campaign

Cruelty Free International is the global organization dedicated to ending animal testing for cosmetics and personal care products. Our goal is to end animal testing for cosmetics forever.

Our founding organization, the BUAV, was at the forefront of the 20 year campaign in Europe which brought into place legislation banning animals from being used to safety test cosmetics and personal care products across the 27 European Union member states.

Cruelty Free International has partnered with NEAVS (the New England Anti-Vivisection Society) to head-up the U.S. Cruelty Free International office in Boston. This brings together two of the world’s longest standing and most respected animal protection organizations in a united effort.

The BUAV and NEAVS were leading members of the MAP coalition, which called upon the U.S. FDA to mandate the use of alternative tests to animals where these exist. Physicians, scientists and veterinarians backed the petition. The MAP led the FDA to respond with promised policy change clarifying that animal tests are not required - a step in the right direction, but not nearly enough! Cruelty Free International is now building upon this work to encourage the FDA to ban animal testing for cosmetics and instead mandate alternatives.

Cruelty Free International’s Leaping Bunny logo, operates worldwide and is licensed in the U.S. by the Coalition for Consumer Information on Cosmetics (CCIC), The Leaping Bunny is the internationally recognised certification guaranteeing cosmetics and personal care products are cruelty-free from start to finish. Hundreds of compassionate companies have signed up to the program in the U.S. and around the world.

With our team of international experts, celebrity ambassadors, and cosmetic and personal care industry backing, we are now rolling out our proven campaign around the world. Please follow us and watch for WHAT YOU CAN DO to help move these efforts forward!