About Us

Cruelty Free International is the global campaign to end animal testing for cosmetics.

Established by the BUAV, one of the world’s longest standing and most respected animal protection organisations, Cruelty Free International is head-quartered in London from where an international network of organisations are mobilised in a coordinated campaign.

Animal testing for cosmetics still happens. Over 80% of the world still allows animals to be used in cruel and unnecessary cosmetics tests.

People do not want animals to suffer and die for cosmetics and toiletries, and there are many safer and humane ways of testing products and ingredients.

Cruelty Free International is the global campaign, calling on governments and regulators around the world to introduce a ban on the testing of animals for cosmetic products and ingredients.

We work with governments, regulators, companies and partner organisations worldwide to achieve effective long-lasting change for animals.

Humane alternatives

Humane alternatives

Using animals to test cosmetics is unethical and unnecessary. There are many reliable and humane alternatives which do not involve animal suffering.

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Find cruelty free cosmetics

Find cruelty free cosmetics

The Leaping Bunny certifies products that have not been tested on animals. It is the ONLY guarantee that companies meet strict criteria.

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Join our campaign

Join our campaign

Help us convince the UK Government to keep its promise and make cleaning products truly cruelty-free.

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