Cruelty Free International welcomes news from ASEAN

Cruelty Free International welcomes news from ASEAN that its Heads of Delegation will discuss our proposal to ban cosmetics testing across the region at the ASEAN Cosmetics Committee in Kuala Lumpur this November.

ASEAN (the Association of South East Asian Nations) is a grouping of 10 South Asian countries including the rapidly-growing emerging countries of Malaysia, Indonesia and Thailand. Cosmetics regulations in ASEAN deliberately mirror the EU Cosmetics Directive, but without the ban on animal testing.

This is a real achievement and follows a Cruelty Free International funded breakthrough project in Vietnam on converting cosmetic testing to non-animal alternatives. Vietnam is the only country in ASEAN that actively tests cosmetics on animals, but during a visit by Cruelty Free International last year, we reached a landmark agreement in principle with the Vietnamese State testing laboratories to convert to alternative tests for cosmetics.

Cruelty Free International CEO Michelle Thew is currently in Indonesia, having made an announcement this morning that our Global Pledge received over a million signatures! The pledge, run in conjunction with The Body Shop, calls for a worldwide ban on animal testing for cosmetics. Michelle specifically called on ASEAN to make the region cruelty-free.

Michelle said: 'Consumers throughout the region will be delighted this is now on the agenda. ASEAN has traditionally matched EU legislation in the field closely and we hope they will decide to end animal suffering for cosmetics as well”

A European Union ban on animal tested cosmetics was widely celebrated in March 2013, and we are continuing to campaign for a global ban as over 80% of the world still allows animals to be used in cruel experiments for cosmetic products.

With your support we will call on Governments and regulators around the world to ban animal testing for cosmetics.

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